Create usage experiences within the banking branches

19 Feb 11 icoAnálisis de casos

If we have to define the four retail keys, those concepts that all the models independently look for the sector in which they operate, they would probably be: increase the traffic, elevate the average ticket, customer’s loyalty and establishing a multi-channel experience with him. Increase the traffic, as the concept indicates, consists on more people (objective customers) been able to...

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Sintal, how to diversify a SME’s product?

Sintal is a SME located in the locality of Estella (Navarra), the company initiated its activity making television antennas: the typical ones that covered the houses’ tile roofs and conformed many cities and localities’ landscape. In response to the TV antennas market, Sintal equipped itself with a productive and technological structure based on a cold outlining of steel lamina, depending...

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The ‘perfect’ Martini

25 Jun 10 icoAnálisis de casos

(Español) El cliente Bacardí –Martini, con su marca de Vermouth Martini representa aproximadamente el 80% del mercado de vermouth y el 81% del mercado español. El posicionamiento de Martini basado en lo sofisticado y “la noche”; hace que compita en desigualdad de condiciones  en otro de los grandes momentos de consumo de vermouth: El aperitivo  de medio día, dentro del canal HORECA (hostelería y restauración).

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