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26 Nov 10 icoAnálisis de casos

  There are stereotyped and consolidated products within our society and consumption habits that have become a referral in our lives. This is a great competitive advantage for these products’ survival since they are naturalized at the consumption moment, but at the same time they enormously condition their evolution. It is difficult for them to disappear but they can hardly...

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The 3 most popular threads in the history of this blog

20 Nov 10 icoAnálisis de casos

Hello everybody, thru this post I want to tell you about the 3 most popular threads in the history of this blog.

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Inventia, from a patent idea, to the market

18 Nov 10 icoAnálisis de casos

Rös´s, professional massage system by Bersys. Inventors are, with no doubt, one of the most charismatic figures we deal with in our profession. In some cases, the inventor is a person “trapped” in his idea; this obsession causes that sometimes they concentrate in the idea’s detail rather than seeing the whole nature of its added value; for this reason there...

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Biomet: Surgical set for prosthesis

When business model, function and form are one. It is said that “the clothe makes the man”; it is a way to refer to an excellence circle, when all the actors of a process feed back for its improvement. Medicine and surgery in particular are a great excellence circle; generally investigations and improvements end up resulting in “better practices” of a whole group.

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My first Scalextric

28 Oct 10 icoAnálisis de casos

Who, as a child, has not wished to play with a Scalextric? And, what father has not thought about giving his son a Scalextric? … so they can play both together? Our client, Tecnitoys, Scalextric brand’s owner, gave us the challenge to expand the brand’s territory of opportunities, beyond its present position in the market and also its position in...

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The creation of a new category for Zumex

20 Oct 10 icoAnálisis de casos

I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of channel; products which have little...

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“The Hall of fame” of CDN

14 Oct 10 icoAnálisis de casos
hall-of-fame-cdn

Today, within the section of Loop cases, due to the 50th celebration of the Industrial Design Association (ADI) ‘50 years with design. 1960-2010’, celebration we join and share our feelings with, I shall present the ‘Hall of fame’ of CDN (Competitive Design Network), our company specialized in the conceptualization and development of strategic products, which along with Loop Business Innovation,...

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Ecosite de Ausa, from product to service

AUSA, (Automóviles Utilitarios S.L.U,) industrial car manufacturer and world leader in the sector of construction equipment (off road dumpers and forklift trucks), is a company with a long tradition in the industrial and innovation world, which has an outstanding and deep commitment to R&D topics, where it invests 5.5 % of its sales. AUSA used to be a primarily industrial...

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Espuña, the perfect slice of ham

30 Sep 10 icoAnálisis de casos

Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits. Slicing constitutes an excellent way of dosing the meat product and adapting it to the consumption...

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‘Alfa’ food preservation

27 Jul 10 icoAnálisis de casos

‘Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market. Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our design, marketing and advertising.

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