(Español) ACTIU, primer proyecto industrial europeo del sector, certificado Leed® Gold

11 Jan 12 icoLoop-CN
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How to reposition a classic? “El Casco”

Logo el casco

There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects.  They are products which have become part of our lives’ imaginary and they constitute an active component of our culture. The fact that most of these products...

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“The Hall of fame” of CDN

14 Oct 10 icoAnálisis de casos
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Today, within the section of Loop cases, due to the 50th celebration of the Industrial Design Association (ADI) ‘50 years with design. 1960-2010’, celebration we join and share our feelings with, I shall present the ‘Hall of fame’ of CDN (Competitive Design Network), our company specialized in the conceptualization and development of strategic products, which along with Loop Business Innovation,...

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Ecosite de Ausa, from product to service

AUSA, (Automóviles Utilitarios S.L.U,) industrial car manufacturer and world leader in the sector of construction equipment (off road dumpers and forklift trucks), is a company with a long tradition in the industrial and innovation world, which has an outstanding and deep commitment to R&D topics, where it invests 5.5 % of its sales. AUSA used to be a primarily industrial...

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Espuña, the perfect slice of ham

30 Sep 10 icoAnálisis de casos

Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits. Slicing constitutes an excellent way of dosing the meat product and adapting it to the consumption...

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Frigo – Cornetto Soft

11 Jun 10 icoAnálisis de casos
frigo

In my opinion, innovating in the mass consumption sector is one of the most complex challenges of this profession; there are many exogenous factors to the concept itself that may elevate or bury it. The strategy for the sector leader is not the same as the strategy for a follower or for the wholesaler brand; and neither is it when...

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