(Español) Loop participará en la Jornada de ADEGI para la industria de bienes de equipo

29 Feb 12 icoLoop-CN
adegi

(Español) Las empresas de bienes de equipos poseen activos muy importantes a nivel de conocimiento que muchas veces cuesta poner en valor frente al mercado. Loop Business Innovation propone una visión clara y práctica para las empresas del sector que presentará en las próximas jornadas de ADEGI del 6 de marzo.

ico Tags:

(Español) ACTIU, primer proyecto industrial europeo del sector, certificado Leed® Gold

11 Jan 12 icoLoop-CN
LOGO actiu

When a good product can create a category

24 Feb 11 icoAnálisis de casos
comodynes1

There are products that emerge to satisfy a specific need but they do it with such distinction and strength that they become the origin of the creation of a new category of products worldwide. Comodynes was conceived as a make-up remover napkin developed by Dermofarm laboratories. Its function consisted of providing the facial make-up removing process with functionality and convenience;...

ico Tags:

Marcilla: Mixing tradition and innovation

18 Feb 11 icoAnálisis de casos
Logotipo Marcilla

 Sometimes, the great innovations that appear in the market, managed to set new consumption fashions that do not respond to the previously established habits nor to the consumers’ tradition but, despite their conceptual force, they managed to commercially succeed. A clear example of this, is the coffee and the triumph of the mono-doses concept. Regarding coffee, the south of Europe...

ico Tags:

From mass consumption codes to the small electrical appliance and cosmetics

Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization:  Treating the business model, the product conception,...

ico Tags:

Alfa Seam new category and Next sewing machines series

27 Jan 11 icoAnálisis de casos

Sewing has come into fashion | Basque Newspaper’s Comment There are some products that form part of our lives’ imaginary and that have a great evoking power; one of them, w ithout doubt, is “the sewing machine” and within its brands, Alfa is the most important one; the advertising spots are still sounding, today Alfa is one of the most...

ico Tags:

The 3 most popular threads in the history of this blog

20 Nov 10 icoAnálisis de casos

Hello everybody, thru this post I want to tell you about the 3 most popular threads in the history of this blog.

ico Tags:

Inventia, from a patent idea, to the market

18 Nov 10 icoAnálisis de casos

Rös´s, professional massage system by Bersys. Inventors are, with no doubt, one of the most charismatic figures we deal with in our profession. In some cases, the inventor is a person “trapped” in his idea; this obsession causes that sometimes they concentrate in the idea’s detail rather than seeing the whole nature of its added value; for this reason there...

ico Tags:

Ecosite de Ausa, from product to service

AUSA, (Automóviles Utilitarios S.L.U,) industrial car manufacturer and world leader in the sector of construction equipment (off road dumpers and forklift trucks), is a company with a long tradition in the industrial and innovation world, which has an outstanding and deep commitment to R&D topics, where it invests 5.5 % of its sales. AUSA used to be a primarily industrial...

ico Tags:

Espuña, the perfect slice of ham

30 Sep 10 icoAnálisis de casos

Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits. Slicing constitutes an excellent way of dosing the meat product and adapting it to the consumption...

ico Tags:

Follow us

Twitter Youtube Slideshare RSS

Receive updates:

Próximos eventos

Loop TV

Archive

Competitive Design Network

Twitter @Loop_CN