‘Alfa’ food preservation

27 Jul 10 icoAnálisis de casos

‘Alfa’ is undoubtedly one of the brands with the greatest history and recognition within the Spanish market. Originated in Eibar in the Basque Country and having developed its activity for more than 80 years, the popular ‘Alfa’ sewing machines have become part of our daily and iconographic history; its products, brands and advertising campaigns have become a referent of our design, marketing and advertising.

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TAU, S3 (Smart, Surface, System). New model

19 Jul 10 icoAnálisis de casos

Tau Cerámica (Taulell, S. A) is a leader company in the manufacturing and distribution of pieces of pottery located in Castellón, it is well known specially as a result of its focus on innovative and advanced products as well as the sports sponsorship developed with Basket Basconia and in competitive sailing.

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Rusticae ‘charming hotels’

Our client, Rusticae, is a hotel-quality club which has more than 200 hotels with a field-and-town character in which unforgettable experiences can be gathered. The company’s motto perfectly defines its activity: Rusticae ‘The goodlife company’.

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The Comoros Islands

17 Jun 10 icoAnálisis de casos

Projecting the essence of the Comoros Islands to the world “Projecter l´essentiel” is a project which has 100 % of strategic innovation in services, it was contracted from our office in Dubai by an investment group from the Arab Emirates with the approval by the Government of the Islamic Federal Republic of the Comoros.

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Frigo – Cornetto Soft

11 Jun 10 icoAnálisis de casos
frigo

In my opinion, innovating in the mass consumption sector is one of the most complex challenges of this profession; there are many exogenous factors to the concept itself that may elevate or bury it. The strategy for the sector leader is not the same as the strategy for a follower or for the wholesaler brand; and neither is it when...

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