From mass consumption codes to the small electrical appliance and cosmetics

Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization:  Treating the business model, the product conception,...

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Alfa Seam new category and Next sewing machines series

27 Jan 11 icoAnálisis de casos

Sewing has come into fashion | Basque Newspaper’s Comment There are some products that form part of our lives’ imaginary and that have a great evoking power; one of them, w ithout doubt, is “the sewing machine” and within its brands, Alfa is the most important one; the advertising spots are still sounding, today Alfa is one of the most...

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Inventia, from a patent idea, to the market

18 Nov 10 icoAnálisis de casos

Rös´s, professional massage system by Bersys. Inventors are, with no doubt, one of the most charismatic figures we deal with in our profession. In some cases, the inventor is a person “trapped” in his idea; this obsession causes that sometimes they concentrate in the idea’s detail rather than seeing the whole nature of its added value; for this reason there...

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Roberto Verino, redefining the value and the opportunity

El modisto Roberto Verino empezó su andadura profesional en 1982, presentando su primera colección prêt-á-porter, en 1983 abrió su primera tienda en París y en 1992 abrió la primera en Madrid, significando el inicio de su expansión. Actualmente Roberto Verino es una de las firmas de moda más relevantes de España, opera en más de 20 países y su marca está ampliamente diversificada.

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Bb soup line for Gallina Blanca

10 Jul 10 icoAnálisis de casos

The Bb soup line for Gallina Blanca is a project framed within a more global one focused on identifying consumption moments and turning them into product, with the purpose of increasing soup consumption outside the home; the project was done under the name ‘soups on the go’. The project starts off from the brilliant success made by soups and stocks...

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Rusticae ‘charming hotels’

Our client, Rusticae, is a hotel-quality club which has more than 200 hotels with a field-and-town character in which unforgettable experiences can be gathered. The company’s motto perfectly defines its activity: Rusticae ‘The goodlife company’.

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