Who, as a child, has not wished to play with a Scalextric? And, what father has not thought about giving his son a Scalextric? … so they can play both together? Our client, Tecnitoys, Scalextric brand’s owner, gave us the challenge to expand the brand’s territory of opportunities, beyond its present position in the market and also its position in...

Tags: desarrollo de producto,  juguetes,  retail